Hi! I'm Nicole.

I'm a strategic communications professional with 11+ years of experience in B2B and B2C public relations and internal communications. Anchored by a love of writing, learning and data-backed storytelling, I excel at transforming global public relations programs and implementing comprehensive corporate communications plans.

When I'm not busy taking brands to the next level, you can find me hiking, baking or tuning in to TCM.

Nicole Lavella

Public Relations, Brand Management & Strategic Communications

Phone:

703-403-7066

Email:

nicole.lavella@gmail.com

Expertise:

Media Relations

Writing/Copywriting

Social Media

Internal Communications

Branding

Storytelling

Corporate Communications

Integrated Marketing

Content Strategy

Change Management
Employee Advocacy

Events

RESUME

EXPERIENCE

2022-Current

Communications Manager

SONATYPE

Manage global internal and external communications for the leading software supply chain management solution, used by more than 2,000 organizations--including 70% of the Fortune 100--and 15 million software developers worldwide.

2021-2022

Sr. Account Manager, PR & Social Media

Account Manger, PR & Social Media

HIGHNOON

Designed and executed data-driven, cross-channel PR, marketing, event and social media strategies for B2B and B2C clients, doubling the department size in one year.

2020-2020

Account Supervisor

RACHEL KAY PUBLIC RELATIONS

Managed and mentored team of five, leading the development and execution of strategic client programs and campaigns for top food & beverage, lifestyle and health brands.

2016-2020

Account Supervisor
Account Executive

Account Coordinator

CRIER COMMUNICATIONS

Served as point person for established and emerging CPG, food & beverage and health clients, driving all campaigns, crisis communications, projects, partnerships, events, brand activations and day-to-day communications.

2014-2016

Marketing & Communications Coordinator

KARTEN DESIGN

Led internal and external communications efforts for the award-winning product design and innovation consultancy, including PR, social media, executive communications, events and thought leadership.

2013-2014

Strategic Communications Fellow

THE MCCAIN INSTITUTE

As the Institute's second communications hire, I oversaw brand strategy and development, PR, social media, and web content/SEO, quickly establishing it as a principal nonpartisan think tank.